At our last meeting, we had four local experts talking to us about different ways to reach out to local media and how to approach working with and event photographer and take advantage of Google AdWords. Here are their slide decks.
How to work with members of the local media
We learned how to work with members of the media, how to write an effective press release and how to best submit photos that will get published in these tips from Naples Daily News writer Harriet Heithaus and PR/marketing consultant Robin DeMattia.
Link to Harriet Heithaus’ slide deck on Google Sheets
Google Ads Grants for nonprofits
Google offers up to $10,000 a month in free advertising to qualifying non-profit organizations. Google Ads expert Dominic Del Debbio spoke to us about how to create effective ad campaigns and meet Google’s required metrics in this presentation.
Link to Dominic Del Debbio’s slide deck on Google Sheets
Tips for your events photography
A picture is worth a thousand words. Just make sure you’ve captured the right photo and it’s high quality for print publication. In this presentation, photographer Peggy Farren offered tips for event photography and hiring local photographers.
Link to Peggy Farren’s slide deck on Google Sheets
All the local print media are looking for stories
Did you know there are dozens of newspapers, magazines, business and tourism entities in Southwest Florida that are looking for your stories and events? Are you networking online in all the right places? Marketing consultant Robin DeMattia’s presentation has tips for free PR.
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