In this episode, Birgit takes us through the essential mechanical steps to ensure that you are connecting your website to the Social Networks. She describes the important tasks done by the Content Management System (Episode #2) which supplies the programming support necessary for your content to go to your desired places on the Social Networks. After telling us why people want to share, she describes the old standard of syndication to the new level of blogging. Further, by thinking of your sharing as though it is a network onto which you can place your message in many places, you begin to see the power of the website being your central information hub. We are reminded of a mantra; “Automate what’s the same and manage what’s different” (Episode #2)

There are five automation things to learn about, and each is covered in some detail: