Episode #5: Google Analytics with our Guest Yesenia Sotelo, SmartCause Digital

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Birgit has invited a colleague, Yesenia Sotelo who does specific training in Google Analytics.

Birgit begins by explaining to us how to get into Google Analytics and how to get it working on our websites.

Yesenia Sotelo & Jim O’Reilley discuss some important questions and clearly explain what our listeners need to know. There is important information here for those who run campaigns, such as #GivingTuesday.

Yesenia Sotelo is a web developer and nonprofit nerd. She has been building and growing nonprofit websites since 2001. As the founder of SmartCause Digital, she serves as an approachable, expert resource that can answer all your questions about web technology, strategies for online fundraising, data security and anything that could affect your organization’s online presence.
Yesenia is a regular speaker at conferences, ie WordCamp Chicago, or NTEN’s Nonprofit Technology Conference. In 2015 she and I became NTENy Award Buddies. We have been conversing and sharing each other’s posts on Twitter for a long time now. And I am very, very happy that she has agreed to be our first guest on our new podcast.