Episode #10: What to Expect in Social Media in 2017

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In this episode, Birgit and Jim share some marketing predictions in social media as presented by 35 experts in social media. There are several sources of information on the subject. Brand24 first published the primary source for this episode in December of 2016. Experts discussed Opportunities and Obstacles.
Jim congratulates Birgit for being one of the 35 social media experts from around the world sharing their predictions for social media in 2017. Birgit describes her experience with Brand 24, a social media listening tool out of Poland.
The two most common predictions for 2017 were about the increasingly dominant role of video and omnichannel marketing. One expert spoke about Virtual Reality and how a nonprofit put it to good use already today in London. Of course, the biggest carryovers from 2016 are ensuring all content is available on mobile devices, and the fresh and original content are in ever increasing demand. The link to the predictions appears below and includes links to each contributor.